Producing a brand film for various communications channels as part of the Audi Sport brand book coverage. The setting: a rodeo in Denton, Texas. The stars: horse power, rodeo riders and the Audi RS 7.

By highlighting parallels with rodeo events—one of the world’s most extreme sports—the film “Rodeo” captures the tug-of-war between forces and their mastery in an Audi RS model. A team comprising camera operator, photographer and writer followed the cowboys and their horses over the course of the four-day show. Grainy, slow-motion shots capture the animals’ power and the riders’ steely resolve. These are interlaced with sequences of the 580-horsepower Audi RS 7 racing.