Creating and executing the new corporate design for kinderzimmer kindergartens.

To bring a magical world for kinderzimmer kindergartens to life, we used the logo’s round, friendly shapes to develop a bespoke illustrational idiom featuring lovable characters from the plant and animal kingdom. Drawing on a modular building block system, the colorful illustrations can be adapted or reinvented as needed. This approach lent the kindergarten chain’s overall look and feel and individual rooms a character of their own. Surrounded by magical creatures, everyone—staff, parents and above all the children—feels happy.