Developing a new corporate design for lifestyle brand Porsche Design.

In order to position Porsche Design more clearly in the premium lifestyle segment, the brand’s look and feel were given a makeover. The new design takes its cue from the brand’s principal character traits—uncompromising, passionate and self-assured. A confident approach to the logo coupled with a new photographic style characterized by extensive use of the flash and contrasts convey the new brand purpose. With its sophisticated, powerful, urban aesthetic, Porsche Design’s new look packs more punch than ever.