Designing and producing a brand book for pharmaceutical tech group Sartorius.

Sartorius has repositioned itself, focusing on its new brand promise “Simplifying Progress.” Capturing the essence of the new brand, the brand book directly conveys a fundamental understanding of what Sartorius stands for as a company. In terms of content and design, it is divided into two parts—“Our brand” and “Our appearance.” Viewed from above, the spine creates the Sartorius “s” using a special binding technique that holds the two parts together. As an expression of the company’s new departure, each copy of the brand book is personalized and comes in an aluminum case.